|Industry||Online marketplace classifieds Internet forum|
Number of locations
|Martin Scheepbouwer (CEO)|
Number of employees
OLX Group is a global online marketplace (headquartered in Amsterdam, and owned by South Africa|South African media and technology group Naspers), founded in 2006 and operating in 45 countries.
The OLX marketplace is a platform for buying and selling services and goods such as electronics, fashion items, furniture, household goods, cars and bikes. In 2014, the platform reportedly had 11 billion page views, 200 million monthly active users, 25 million listings, and 8.5 million transactions per month.
South African media group Naspers acquired a majority of OLX in 2010 and 95% of the company in 2014.
Fabrice Grinda and Alec Oxenford started the company as a Craigslist alternative for the world outside of the United States.
In 2006, it acquired Mundoanuncio.com, a classifieds site targeting the Hispanic market and in 2007, it made an investment in Chinese classifieds site Edeng.cn.
In 2009, the company partnered with social network Hi5.
In 2010, a majority of the company was acquired by the South African media group Naspers. In late 2016 it launched Tradus as a heavy machinery classifieds site.
In India, about 90% of its listings come from used mobile and electronics, used home and household goods, and used cars & bikes. OLX's operations in India, like other online retailers, has faced problems with fraud and with people selling stolen vehicles, something they have made efforts to address; nearly 25% of the car listings on their site get rejected.
In Brazil, OLX and bomnegocio.com, owned by Norway's Schibsted, combined in 2014 to create a classifieds site.
In Kenya in 2016, farmers have reportedly used OLX to sell their produce and livestock, especially chicken and cattle.
OLX launched in Nigeria in 2012. The company purchased its Nigerian competitor, TradeStable. However, in February 2018 OLX announced the shut down of its Nigerian office and a complete pullout from Nigeria.
In Pakistan, OLX reportedly receives 7 million monthly visitors.
dubizzle.com is the leading classifieds website for users in UAE, Egypt, Bahrain, Saudi Arabia, Lebanon, Kuwait, Oman, Qatar and Pakistan. Since its launch in 2005 by J.C. Butler and Sim Whatley, dubizzle.com has become the number one platform for users to buy, sell, or find anything in their community. dubizzle is an OLX company.
Philippine classified ads site Sulit and social networking site Multiply (website)|Multiply rebranded as OLX in 2014. The merger in the Philippines between OLX and Ayos Dito redirected Ayos Dito users to OLX as of 2015. In April 2019, Carousell (company)|Carousell acquired OLX Philippines after receiving an investment from Naspers. The deal also gave OLX 10% stake in Carousell.
In Indonesia, in March 2014, OLX took over Tokobagus.com as a whole, including changing its name to OLX.co.id.
In April 2014, Middle European classifieds of the Naspers group in Romania, Bulgaria, Kazakhstan, Belarus, Hungary and Poland rebranded as OLX.
In September 2014, the Ukrainian classified Slando.ua joined the OLX Group.
OLX ceased its operations in Venezuela on September 11, 2018, due to Crisis in Venezuela|complex political issues and lack of free dealing.